Is just having a great product the only requirement to run a successful business? For most companies the answer is no. This is because generating sales requires potential customers to understand that a product exists, what it does, and why it’s better than the competition.  The responsibility to communicate that information to customers rests on the shoulders of the Sales & Marketing Team.

The focus of sales and marketing is on two different ends.  Marketing stresses on fulfilling the needs of the customer, whereas sales is all about reaching the company’s sales targets.  If you are either looking to source a new member of your Sales & Marketing team or are a candidate looking for that perfect placement?

Please use the Contact Us facility at the bottom of this page to get in touch with us.  Our experienced professionals are at hand to assist you to fulfill your employment needs in a sector that has rapidly growing demands.


Having a strong sales team is crucial to the success of a company because the sales department is responsible for making sales, growing a business and retaining existing customers. Ultimately, the most important function of a sales department is maintaining relationships with your customers.  Every company has a specific department for sales of its products and services which are often divided into different teams:

  • Geographical location, where the teams offer the product and service to,
  • Product and services, which the teams need to sell,
  • Target Customer, whom the products and services are to be focused to.

Sales is the primary aim of any business enterprise, in the sense that all the activities of a company are directed towards the increase of sales. Basically, it encompasses the activities which result in the selling of what a company offers to its customers by convincing those customers that buying the company’s product will be beneficial for them.  For this purpose, a salesperson should have exceptional communication and persuading skills. They need to be able to convey the benefits of a product or service to the customer effectively, while answering their questions.


While sales is more transaction-based, marketing aims at winning and retaining customers for the long term.  Marketing and sales often share a common goal of increasing a company’s revenue but differ in their functions and process.   Marketing is an umbrella term which indicates a set of activities that starts with market research and ends with consumer satisfaction.

Marketing involves researching, promoting, selling, and distributing a company’s products or services.  Working in a marketing position involves showcasing a company in a positive light, often by showing customers why they should trust a company and purchase its goods or services.  Responsibilities include Increasing visibility of a brand, developing lasting relationships with your audience, improving brand awareness and recognition and creating loyalty and trust with both current and potential customers.

So, choosing the correct type of person with the necessary skills and energy, or for candidates to find the best environment that matches their qualifications, skills and career aspirations is extremely important. Finding a recruitment specialist who understands and appreciates the Sales & Marketing sector is paramount. We will provide you with the support you’ve been looking for. Allow us to help find that perfect new member of your team or if you are a candidate, find that career placement you’ve been dreaming of.

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